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ABS-CBN Drama Series Conquers Asia

ABS-CBN Corporation, through ABS-CBN International Distribution, has emerged as one of the premier providers of drama series in Asia.

Out of the 30,000 hours of various content it has sold worldwide since 2000, ABS-CBN has sold approximately 40 percent of these to eleven Asian countries, enabling non-Filipino, Asian viewers to enjoy top-caliber Filipino programs on their own television screens.

Among these, Malaysia is the top buyer of ABS-CBN dramas with more than 3,000 hours of content sold to Malaysian TV networks Astro Bella, Malaysia’s first in-house pay TV channel for telenovelas, and TV3 since 2000.

This TV channel owned by the Malaysian satellite provider Astro bought 850 hours of content from ABS-CBN. “Dahil May Isang Ikaw” is Astro Bella’s highest-rating Filipino drama, registering an amazing 67 percent audience share.

TV3, Malaysia’s first commercial television station, meanwhile, has bought 95 hours of content from ABS-CBN through Malaysia’s leading integrated media investment group, Media Prima.

One of the shows it has acquired is “Mara Clara,” which proved to be a big hit during its run in TV3 after it successfully gained an average of 1.5 million viewers. The Malaysian network has also expressed a strong interest to acquire two more shows from ABS-CBN.

Cambodians are likewise shaping up to be avid viewers of ABS-CBN dramas. ABS-CBN has sold 28 canned shows to Cambodian TV channels capped by the recent landmark deal made with Cambodian Television Network (CTN) to localize the a hit primetime series by 2013.

Aside from Malaysia and Cambodia, other Asian territories where ABS-CBN titles have been sold for a non-Filipino audience are Brunei, Myanmar, China, Indonesia, Hong Kong, Singapore, Vietnam, Korea and Taiwan.

A business unit of ABS-CBN, International Distribution has been recognized in the global arena as a reliable foreign content provider and has been a premier source of high quality Filipino programming in over 50 territories all over the world.

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